The NFL is the latest American sport to announce official betting partnerships. A new deal between the NFL and three sportsbooks will grant these companies exclusive access to NFL content and will enable them to incorporate betting content into NFL Network broadcasts this fall. While this deal is not yet final, the NFL expects to sign more deals with other sports leagues soon. Until then, NFL betting partners can use official league data to create promotions and tie their brands to statistics.

The NHL’s multiyear partnership with BetMGM and FanDuel paves the way for future partnerships in sports betting. Both companies will continue to serve fans and players in the U.S., as well as in Canada, where sports betting was legalized last summer. As part of the deal, the teams will continue to offer custom content on their websites and across their media channels. This means that fans can wager on every game, whether it’s a championship game, or a pre-season tournament.

The partnership between betPARX and the PGA Tour will be significant for both parties. For the tournament, betPARX will provide branded fan experiences and elevate the experience for fans. It will also have access to PGA Tour intellectual property, video highlights and other rights. For the Memorial Tournament, betPARX first entered the golf market, and parlayed its success to become the official betting partner of the entire PGA Tour.