The
Marketing & sales department conducts 6-7 comprehensive professional Training
programs (CPTP) throughout the year to train, develop and employ efficient
sales professionals for its sales team. Recently the Marketing Department
has launched and are promoting Cefurex (Cefixime), Clocef (Cefaclor), Azix
(Azithromycin), Flavit-M (Multivitamin & Minerals tablet), Oxet (Antioxident
tablets), Lansopril (Lansoprazole), Rofexib (Rofecoxib), Dyzin (Cetirizine
HCl), Lodin (Loratadine), Oracal (Calcium Carbonate), Healer (Omeprazole),
Nipp (Nimesulide) and many more. Still several other preparations are in the
pipeline and are expected to be offered for the betterment of the healthy
society. The Brand management department are constantly engaged to provide
maximum information support to the health care professionals of the country.
The
marketing & sales department of Amico Laboratories Limited has been organized
with professional sales and marketing personnel. Well formulated marketing
strategies, strategic positioning and well planned doctor coverage have differentiated
its customer services. The Marketing department is well-equipped with IT facilities
and distribution support systems. At present, the company has 14 sales offices
at different parts of the country. Face-to-face call making with differentiated
services is our prime focus.
The company - with its "Me too" therapeutic products has established a favorable
image very shortly. Close contact with physicians cum dispensing chemists,
druggists, nursing homes, hospitals, pathological laboratories, government
& non-government health care institutions, clinics, etc. are different target
segments for ensuring maximum marketing communications activities. The unique
blend of promotion-mix, pricing strategies and professional attitude of the
sales team indicates its promising future. A total number of 270 employees
are engaged in overal marketing & sales activities.
