Sports leagues have taken note of the betting market’s potential. They are putting their money where their mouth is by joining forces with gaming and betting operators. In the past three years, these partnerships have spread across the US like wildfire.
MLB is close to securing a new deal with a sportsbook. The NFL is a few months behind. ESPN has partnered with Ceasars and WynnBET, and the PGA Tour has forged a partnership with Genius Sports.
NFL fans may be surprised to learn that they can place bets on games via a smartphone or tablet. However, it is important to remember that betting is still illegal in most areas of the country.
The PGA TOUR is aligned with the American Gaming Association and has a robust integrity program. It also partnered with IMG ARENA to license live scoring data.
In addition, the NFL has made a number of smart moves to integrate gambling content into its broadcasts. For instance, the league is able to sell six sportsbook commercials per game to approved sportsbook operators. These commercials are displayed on the bottom of the screen.
Similarly, the PGA TOUR and IMG ARENA have teamed up for the “Have a Game Plan” campaign to educate golfers on responsible gambling. Additionally, the PGA TOUR has a multi-year marketing relationship with DraftKings, which is the first official betting operator.
The PGA TOUR has also partnered with an analytics firm, which has produced a number of statistical insights.