Getting an official betting partner is a big deal, and sports leagues and betting operators alike have been welcoming the increased gambling traffic with open arms. In fact, in the last three years, partnerships between betting operators and leagues have spread like wildfire.

The latest entrant into the fray is BetMGM, who has signed a multi-year deal with the Cincinnati Reds. This will be the company’s second MLB sportsbook. The team will occupy space currently occupied by a restaurant called the Machine Room on the northeast side of Great American Ballpark.

The NFL has also tapped DraftKings as its official betting partner. The sportsbook giant has been betting on the league since the TOUR returned in June. The company is also an official partner of the Tennessee Titans and the Arizona Diamondbacks.

In the spirit of the competition, the NFL has also enlisted a technology company to create the league’s first-ever data-powered sportsbook product. It features 25 different in-race bet-types, and will be available to sportsbooks in regulated states.

The MLB playoffs will also see some new betting markets. The league has enlisted Sportradar and Genius Sports to share league data. In addition, the MLB has created a unique post-season product, which will feature all of the regular season betting markets. In addition to this, the league has also teamed up with the PGA TOUR to create a multi-year content deal.

The PGA TOUR has also partnered with the IMG ARENA to license live scoring data. The TOUR also has a robust integrity program. In addition, the PGA TOUR has been named a platinum member of the National Council on Problem Gambling.