The NFL has announced the first official betting partners for the 2019 season. Caesars Entertainment, DraftKings, and FanDuel will have access to exclusive NFL content as official betting partners. They will also be allowed to market their relationship with the NFL by tying their brands to statistics. The five-year deal is worth nearly $1 billion if it is successful. But, it’s not all good news. Ultimately, the NFL could opt out.
To increase the popularity of its sports betting product, NASCAR signed multi-year agreements with FanDuel and BetMGM. The first deals began last year, when the league made sports betting legal in the U.S. It also made FanDuel the exclusive daily fantasy partner for the league. The new partnership will continue to provide the daily fantasy site with custom content across NHL-controlled media channels. In addition, betting partners will also receive marketing and advertising dollars.
A multi-year agreement between the PGA TOUR and FanDuel has extended to 2024. The companies are collaborating to bring odds-based content to fans. FanDuel is acquiring the rights to use the TOUR’s marks and advertising spaces, and will be able to distribute highlights from each tournament to their FanDuel customers. The companies plan to expand this relationship into other sports. There are a number of new betting opportunities coming up for fans in 2019.