The NFL is the last major American sports league to sign an official betting deal. This deal gives three sportsbooks access to league data and helps them promote their relationship with the league by tying their brand name to statistics. If the five-year deal is successful, the NFL will pay nearly $1 billion in commission to the sports betting partners. However, the NFL has the right to opt out at the end of three years. This means that fans can still bet on their favorite team without any worries.
As part of the deal, the team has teamed up with social marketplace startup Wagr to create an official sports betting lounge in the stadium. Fans will be able to enjoy an elevated view of the race, live entertainment, and racing games while placing their bets. Additionally, the deal will give the sportsbook access to IMS’s social media accounts, logos, and digital assets. Additionally, the partnership will provide the sportsbook with access to the IMS’s VIP speedway experiences through its Caesars Rewards loyalty program.
The PGA Tour and DraftKings also announced a multi-year marketing and content agreement in March. The company will be the first “Official Daily Fantasy Game” and official betting operator of the tour. The PGA Tour will also allow bettors to wager on the tournament’s events by accessing their intellectual property. This partnership is also a great way to advertise to fans. Using a brand that is endorsed by the PGA Tour is a great way to get people’s attention and create brand loyalty.