The NFL has partnered with betting operators to integrate gambling content into their broadcasts. This partnership is expected to generate $270 million in revenue this season. The NFL has a long-term relationship with DraftKings, FanDuel, and Caesars Entertainment. The agreement gives these companies exclusive access to NFL content. It also paves the way for betting content to be included in NFL Network broadcasts this fall.
Since sports betting became legal in the United States in 2018, there has been a significant amount of collaboration between regulated and non-regulated organizations. This is especially true for NASCAR, which needed a betting solution and data product to help its fans wager on the race. In the process, it has built a state-of-the-art official sportsbook product that features over 25 in-race bet-types. The result is a highly engaging live experience for fans in regulated states.
The PGA TOUR and FanDuel have also extended their partnership. In addition to content and marketing, FanDuel is now designated as the Official Betting Operator of the PGA TOUR. The partnership will last until 2024. The agreement will allow FanDuel to distribute highlights to FanDuel bettors.
BetMGM Sportsbook is another company with aggressive expansion plans. The sportsbook has a racino in Northfield, which features an array of betting markets. Meanwhile, Caesars Sportsbook recently signed a deal with the Cleveland Cavaliers and is building a sports betting lounge inside Rocket Mortgage FieldHouse.