While many sports leagues have made their own official betting deals, the NFL is one of the latest to do so. The league has just announced three sportsbooks as its official betting partners. As a betting partner, these sportsbooks will gain access to league-approved data and can promote their relationship with the NFL and tie their brands to its statistics. If the five-year agreement goes through, the NFL will earn nearly $1 billion. However, it can opt out of the deal after three years.
In addition, the NHL is partnering with three sports betting companies, including BetMGM and Bally’s, to expand its online and mobile platforms. The NHL is also partnering with PointsBet, which will take an equity stake in the company. In addition, the Arizona Coyotes have announced a partnership with SaharaBets, which will be the team’s first sports betting venture outside of Nevada. The sportsbook’s odds are subject to change.
BetPARX also plans to enhance fan experiences during the Memorial Tournament. The company has successfully tapped into the golf industry through its involvement in the Memorial Tournament, and is now parlaying its influence to become the official betting partner of the PGA Tour. The partnership will give betPARX access to PGA Tour marks and intellectual property, including video highlights. And the company also plans to launch a branded fan experience during the tournament, which will appeal to fans and increase its revenue potential.