The NFL has become the latest major American sports league to partner with official betting sites. The NFL signed a deal with three sportsbooks, giving them access to official league data. The NFL also hopes to use the relationship to promote its brands. It plans to tie its on-air and online statistics to brand names. Ultimately, the NFL hopes that this deal will bring in as much as $270 million in revenue for the league this year.
The NBA, NHL, and MLB have already partnered with major sports betting companies. Five NFL teams have also entered into marketing agreements with casinos. In addition, DraftKings, a popular online sportsbook, has partnered with casinos to expand its product offering. Official betting sites have become an increasingly important part of the experience of fans.
The PGA TOUR has also teamed with bet365 to promote its events. As the first official betting operator outside of North America, bet365 will offer exclusive odds on leaderboards, player pages, and TOURCast, a live stream of each player’s shot. The service is currently available in the UK, Ireland, and Australia.
Sports betting sites have spread across the country, and experts predict that in the coming years the U.S. will have the largest regulated sports betting industry in the world. The industry is a high-tech, multi-billion dollar industry centered around professional athletics. Some of these sports betting sites are even located in New Jersey.