The NFL became the last American sports league to sign an official betting deal. The NFL recently announced three sportsbooks as its official betting partners. Those sportsbooks will receive access to official league data, can promote their relationship with the NFL and tie their brands to statistics. If the five-year deal goes as planned, the NFL will receive nearly $1 billion in profits, but it will have the option to opt out after three years. For now, this partnership is a good fit for both sides.

In addition to using league data, sportsbooks will be able to offer branded fan experiences during the Memorial Tournament. These initiatives will elevate the fan experience. Originally entering the golf market with the Memorial Tournament, betPARX has leveraged this influence and will become the official betting partner of the PGA Tour. The partnership will give betPARX access to PGA Tour marks and intellectual property, including video highlights. The new partnership will also expand betPARX’s footprint in the golf world.