The NFL signed official betting deals with three sportsbooks, and will begin integrating their sports betting content into NFL Network broadcasts this fall. The NFL signed a multi-year deal with all three to provide exclusive content derived from NFL games. The deal will also allow betting partners to promote their affiliation with the NFL and tie their brands to player statistics. If the deal is successful, the league will receive almost $1 billion in revenue, with an option to opt out after three years.
In addition, the NHL has signed multiyear deals with BetMGM and FanDuel. These deals mark the first official betting partnership between the two leagues, and they include daily fantasy games. The NHL’s official betting partnership also extends to Canada, where sports betting was legalized last year. The two companies will also continue to receive custom content across NHL-controlled media platforms. The NHL’s partnership with BetMGM and FanDuel also paves the way for further growth in the U.S.
The PGA Tour has become bullish on in-play betting, a wager placed on the live action of a sporting event instead of before it begins. In-play betting allows bettors to bet on live events, such as when a threesome is coming through the last three holes of a tournament. Or when a player has 250 yards to the pin on a par-5, a bet on him can make the difference between winning and missing a hole in one.