Official betting is one of the ways that bookmakers calculate the odds of a game. These odds are determined by data from the official website and made available to betting sites. This allows bookmakers to offer the best odds to bettors. Moreover, betting on an official event is easier to understand. Many factors affect the odds.

The NFL is the latest American league to sign up for official betting partnerships. It announced that it has chosen three sportsbooks to become its official betting partners. These partners will get access to official league statistics and be able to promote their association with the league. Their marketing will link their brand to the statistics that will be shown on television and online. The league has the right to opt out of the deal after three years.

The new agreement means that betting companies will have more access to the events of the tour. The companies will be able to use their logos on oddsboards. Other sports leagues may follow suit. However, the deal with bet365 is a first. The company is based in the United Kingdom and will be available in Ireland, Australia, and Canada.

The partnership will begin in July 2021 and will include signage in Coors Field. In addition, the partnership will also include the ceremonial first pitch prior to each game. Another major partnership is between sports betting operators and Division I athletic programs.