In a bid to increase revenue, the NFL is looking to increase its sports betting business. NFL teams are now working with betting operators to integrate sports betting content into their broadcasts and stadium experiences. This year, the league announced that it will generate $270 million in revenue from official sports betting partnerships. The NFL will also be able to integrate betting content into NFL Network broadcasts.
The NFL and NHL have implemented policies to protect themselves from corruption, and they also provide gambling training for their players. In July, WynnBet will become the official sports betting partner of the Colorado Rockies, a partnership that will include signage at Coors Field and the ceremonial first pitch before games. In addition, PointsBet recently signed an agreement with the University of Colorado, the first-ever partnership between a sports betting operator and a Division I athletic program outside Nevada.
In addition to offering more sports betting options, official betting can make it easier to understand and follow. By utilizing data from the official website, betting sites are able to offer the best odds to bettors. While betting on sports is becoming more popular, it’s still difficult to find a reputable betting site.
Despite widespread opposition, legalized sports betting has already been legalized in seven states. More states are expected to follow suit later this year. The NFL has argued that legalized sports betting threatens the moral fiber of professional sports. Others, such as some New Orleans Saints fans, do not share this view.