The official betting partnership between a sport and a sports betting provider is a growing trend in the sports betting industry. These types of deals provide an opportunity for industry movers and shakers to join forces. However, not all of these deals are made equal. The right mix of complementary components is important to a successful partnership.
The NFL, for example, has forged partnerships with betting operators to incorporate gambling content into its broadcasts. By allowing betting to seep into the stadium experience, the NFL plans to generate $270 million in revenue this year. The NFL is not alone in the industry: many other sports organizations and leagues have already partnered with betting operators.
The NFL’s ideal sports betting legislation would incorporate substantive licensing requirements to protect consumers and ensure clear markets. It would also prohibit insider betting and place the onus on operators to prevent it. To pass these regulations, the NFL would need to win the support of the owners of all 32 NFL teams. The owners are divided into four groups.
DraftKings is another sports betting website that is looking to capitalize on MLB’s interest in betting. The company recently announced a partnership with the Detroit Tigers, which will last until 2020. The partnership is a good opportunity to promote the company’s brand, as it will have on-site brand exposure at MLB Jewel Events. The company also has a deal with NBC Sports, which broadcasts various MLB games. This deal has the potential to involve integration of sports betting content with other media platforms.