The NFL is the last American sport league to sign official betting deals. The league has partnered with three sportsbooks to provide official league data. The partnerships give these sportsbooks an opportunity to promote their relationship with the league and tie their brand to statistics. If the five-year deal is successful, the NFL will receive nearly $1 billion in revenue from the partnership. However, the league has the option of opting out of the partnership after three years. It will be interesting to see how the NFL integrates betting into their broadcasts.
In 2018, the NHL signed multi-year deals with BetMGM and FanDuel to make their games officially available on the sites. These new deals allow the league to expand its betting offerings into other markets, like Canada, where sports wagering was legalized last year. As a result, FanDuel and BetMGM will continue to receive custom content and other benefits. In addition, the NHL will continue to provide these companies with exclusive marketing opportunities across the organization’s media channels.
With the legalization of sports betting, many operators have been ready to enter the market. With a wide array of deposit options, sportsbooks in Colorado are positioned to take advantage of the growing popularity of the state’s sports. In addition, PointsBet signed a five-year sponsorship deal with the University of Colorado. This partnership was the first between a sports betting operator and a Division I athletic program outside of Nevada. It has been a long road to legalization, but the rewards are worth the wait.