The NFL is the last American sports league to announce an official betting deal. The NFL announced that three sportsbooks will be its official betting partners. These companies will receive official league data and other benefits, including marketing the league and tying their brands to statistics. If the five-year deal goes as planned, the league will make almost $1 billion, although the NFL can opt out after three years. That’s a big deal for both sides of the betting table.
The NHL and BetMGM recently inked multi-year partnerships. These deals make the two companies official betting partners. BetMGM is the official sports betting data partner of the NHL, while FanDuel is the official daily fantasy partner of the league. The partnership will extend to Canada, where sports betting became legal last year. Fans of both companies will also benefit from custom content across NHL-controlled media channels. If a player is injured, he can claim a refund on his NHL bet.
The NFL concluded that ideal sports betting legislation would include substantive licensing requirements, create clear markets, and protect consumers. It would also prohibit insider betting and place the onus on the operators to prevent such behavior. It would also require all 32 NFL team owners to support the proposed legislation. The NFL also sought the support of the four groups of owners. The NFL’s recommendation to Congress was supported by the league’s own sports betting data, as well as the data provided by the league itself.