The NFL is one of the last major American sports leagues to announce official betting deals. The NFL announced today that it has signed multiyear deals with DraftKings, FanDuel, and Caesars Entertainment. These deals will grant each partner exclusive access to NFL content and will pave the way for betting content to be integrated into the NFL Network broadcasts this fall. The NFL is hoping to snag more official betting partners in the future, but has not yet announced which sportsbooks it will work with.
Earlier this year, betPARX became the official betting partner of the Memorial Tournament, which will help elevate the experience for fans of the sport. The company entered the golf market through the Memorial Tournament and has since leveraged its influence to become the official betting partner of the PGA Tour. This means that the sportsbook will have exclusive access to PGA Tour intellectual property, video highlights, and branded fan experiences. In addition, fans will have the opportunity to place bets on any of the PGA Tour’s championship races, including the championship.
NFL officials have studied the market and have taken steps to integrate gambling into the overall experience of the game. In April, the league announced deals with FanDuel, DraftKings, and Caesars as its official betting partners. The NFL anticipates that the agreements will generate $270 million in revenue this year. For now, the NFL is cautious about promoting gambling on national television broadcasts. Instead, it should be more open and accessible to fans and media companies alike.