The NFL is the latest American sports league to enter the official betting game. The league announced that three sportsbooks would be its official betting partners. The deals will provide the sportsbooks with official data, allowing them to promote their relationship with the NFL and tie their brands and products to statistics. If the five-year agreement is a success, the NFL will make almost $1 billion in gambling revenue. However, the NFL has the right to void the deal after the first three years.
As sports betting became legal in the U.S. in 2018, NASCAR needed an official data product and betting solution for its sportsbooks. The company developed a first-of-its-kind official sportsbook product, including over 25 types of in-race bets. With this new solution, sportsbooks can take bets on every lap of every race. In turn, fans across the regulated states can get an exciting live experience.
Besides its involvement in betting, the partnership between Betfair and the PGA TOUR will help the league reach its goal of increasing fans’ participation. For example, the team will offer exclusive fan experiences during the Memorial Tournament. Moreover, it plans to use its influence in the golf market to become the official betting partner of the PGA Tour. It will also be allowed to use PGA Tour marks and intellectual property and produce video highlights for fans. For more details, visit betfair.
In terms of sports betting, Tennessee is on the rise. The Tennessee Sports Wagering Advisory Commission, which oversees online sports betting in the state, recently reported a record $386.1 million in wagers in January. Both February and March’s wagers were below the record. As of yet, there are no in-person sports betting sites in Tennessee. But if you can’t get enough sports news in Tennessee, the BetRivers app should be your go-to app.