In addition to the major professional sports leagues, the NFL also has an official betting partner. NFL officials have announced that three sportsbooks are the new league partners. By signing this deal, the NFL will provide official league data and will help promote the betting partners’ relationship with the NFL, which will help their brands tie into the statistics. If the five-year deal is successful, the NFL will receive nearly $1 billion in revenue, although it has the right to opt out after the first three years.
In addition to the new partnership, the NBA is also pursuing sports betting deals, which are often lucrative. The NBA’s partnership with MGM allows its books to display the NBA logo on their oddsboards. Although these partnerships are not regulated by the NBA, NFL teams have had similar deals. William Hill U.S. CEO, for example, said that his company receives numerous requests from teams to become an official betting partner. If they do, the NBA will eventually be the next destination for fans of the NBA.
The PGA TOUR and DraftKings have also announced an expansion of their marketing relationship. DraftKings is the first official betting operator of the PGA TOUR and will become the official daily fantasy game in July 2019.