During the course of their research into sports gambling, the NFL realized they needed to know if there was an optimal way to regulate gambling. This led to the development of an ideal sports gambling legislation model. This model would have substantive licensing requirements and clear markets, and would protect consumers and the game.

To this end, the NFL started to test video licensing overseas and on the mainland. The NFL also found that fans like the idea of an official sportsbook product, as well as a sportsbook mobile app. The NFL has since forged partnerships with sportsbooks, betting operators, and gaming providers.

The NFL has also infused gambling content into its broadcasts. This includes adding a few free-play games to the game telecasts and adding betting lines to the bottom of the screen. Aside from the obvious, the NFL has also moved cautiously into gambling content, using the best class monitoring to ensure that no one is betting on the wrong teams.

Besides the official sportsbook product and branded mobile app, the NFL has also partnered with several gaming companies to provide gambling content in the form of free bets, enhanced prop bets, and other novel offerings. These include Caesars Sportsbook, DraftKings, and BetMGM. The NFL also offers gambling-related training to its players. The NFL has also allowed sportsbook-sponsored betting lounges at NFL events.

Besides the official sportsbook product, the NFL has also introduced an official data-powered solution to allow sportsbooks to take bets on every lap of every race.