The NFL has partnered with several betting companies to offer official betting content for its games. This partnership will allow fans to wager on games while in the stadium. The NFL expects to earn $270 million this year from this new venture. The league has also signed a multiyear agreement with DraftKings and FanDuel.
In addition to the new in-game betting product, the sport is also looking for a new official data product and betting solution for its fans. The result is a new official sportsbook product featuring over 25 different types of in-race bets. This data-powered solution allows sportsbooks to take bets on every lap of a race, giving fans in regulated states a truly engaging live experience.
Many media companies have jumped into the betting business in recent years. A few years ago, ESPN wouldn’t even use the names of its NFL teams in its gambling content. But now, the league’s media partners are going all in. Fox has launched a sportsbook, Fox Bet, which is the most aggressive push from any of the major media players. ESPN is also partnering with the casino operator Ceasars and building a Las Vegas set for gambling content. The NFL is a bit cautious when it comes to betting content, but has done its research and seen how fans react to different types of betting content. The NFL’s own research indicates that fans would prefer an app to an in-stadium betting kiosk.
As of January 2019, there are nine sports betting sites licensed in New York. Four of them went live on January 8, while two others are awaiting regulatory approval and are slated to launch soon. The New York State Gaming Commission lists all of the regulated sports betting sites in New York.