The NFL has become the latest American sports league to enter the official betting game, announcing deals with three sportsbooks that will provide them with official league statistics and help promote their relationship with the league. NFL betting partners will be able to tie their brands to statistics provided online and on-air. The league expects that the deals will generate $270 million in revenue this year. The NFL has been very cautious with gambling content and betting in its games, but it is now ready to step up.
In an effort to bring more sports fans into the fold, the NFL cut a deal with an analytics firm to license its video and official data internationally to sportsbooks. This move was initially tested in the United Kingdom, Germany, and Australia. It was only later that it became legal in the U.S., and the partnership with bet365 became official.
The PGA TOUR and DraftKings also announced a new content and marketing partnership earlier this year. The company will also be the official betting operator of the tour in the United States and Canada. As part of the deal, the two companies will develop pre-game betting programming and distribute highlights to users. DraftKings has been betting on the PGA TOUR since its return in June, and golf is now the fourth-most popular sport on the company.
The state of Arizona has legalized sports gambling and has started to open sportsbooks. These sportsbooks are located in the state’s major cities and have partnered with licensed online sportsbooks. Arizona sports betting is available online, at the racetracks, and in some off-track locations. As of October 2022, there are eighteen legal sportsbooks operating in the state.