Recently, the NHL announced new multiyear partnership deals with FanDuel and BetMGM, the first sports leagues to offer betting options. These companies are now the league’s official daily fantasy partners. This new agreement also extends to Canada, where sports wagering became legal last summer. The NHL and BetMGM will continue to provide their respective platforms with custom content that will promote their products to fans across regulated states. Read on to learn more.
The NFL has been aggressive in partnering with sportsbooks. Infusing their broadcasts with gambling content and allowing betting into the stadium experience are examples of these partnerships. In April, the NFL announced that DraftKings, FanDuel, and Caesars would become official sports betting partners. These deals will generate almost $1 billion in revenue for the NFL. The league can opt out of the agreement at the end of three years. For now, NFL fans can expect betting content during select games this fall.
In addition, the NFL has struck a deal with an analytics firm to license its official data and video to sportsbooks in foreign markets. This deal marks the first international sportsbook sponsorships for the league. The NFL and its sports leagues are working to make sure that consumers are protected. This partnership is a great way to increase revenue and attract new fans to the leagues. While it may not be as glamorous as the aforementioned deals, it will give sports fans the chance to win big money while enjoying the game.