The NFL recently signed a deal to make three sportsbooks official betting partners, giving them access to official league data. These partners can use that data to promote their relationship with the league and tie their brands to team statistics. If the five-year agreement is successful, the NFL will receive nearly $1 billion in revenue from the deal. If it doesn’t work, the league can opt out at any time. Until then, NFL teams can make their own decisions on what to bet on.
The NHL has also entered into a partnership with FanDuel and BetMGM. FanDuel became an official betting partner last year. BetMGM has since expanded to include hockey betting in Canada, where sports wagering was legalized. The NHL will continue to provide the online betting sites with customized content on all NHL-controlled media channels. However, it will remain a limited partner. It will continue to offer its branded fan experiences throughout the Memorial Tournament.
In the next few years, a number of companies will enter into similar agreements with the PGA Tour. These companies will be the official betting partners for the event. While the PGA Tour is the largest golf tour in the world, the league has been slow to embrace gambling. While the Supreme Court decision has made betting on sports legal in many U.S. states, the number of wagers made by PGA Tour official betting operators increased by 50 percent in 2020 and 40 percent in ’21. Further growth is expected, according to Scott Warfield, PGA Tour’s vice president for gaming.