The world of official betting is booming. With the legalization of sports betting across the U.S., companies and organizations from multiple sports are joining forces to provide fans with a thrilling live betting experience. While many of these deals are one-off deals, others have vast portfolios of partnerships spanning multiple states. In the United States, for instance, the Cleveland Browns and the Cleveland Cavs recently signed a partnership with Bally Sports.

As a result of the Supreme Court’s decision legalizing sports betting in many U.S. states, betting on golf has exploded. According to the PGA TOUR, the amount of money bet with official betting operators increased 50 percent from 2020 to 2021. Further growth is expected in the years to come. However, some interesting questions remain, such as what kind of golf betting is likely to take place in the future and how official betting will impact the Tour’s business.

The NFL has also forged partnerships with sports betting companies. In addition to infusing game broadcasts with gambling content, NFL teams are allowing betting to become part of the stadium experience. The league expects to generate approximately $270 million in revenue this year through this partnership. But how will betting become part of the stadium experience?

Official betting is now legal in New York. In the state, there are nine licensed sports wagering sites. Four of them opened on January 8, 2022. A fifth was approved nine days later and a sixth site is expected to launch in the coming months.