The NFL recently announced three sportsbooks as its official betting partners. In exchange for official league data, the partners can also use that data to market their brands and promote their relationship with the NFL. As a result, betting statistics will be tied to teams’ and players’ names online and on television. The NFL can opt out after three years if it doesn’t like its relationship with the sportsbooks. While this partnership will be beneficial for fans and the league, it’s not perfect.
Wagr partnered with Nashville SC to be the official betting partner for the team. The startup provides an online platform to make verbal bets between friends official, calculating point spreads, and offering customers the opportunity to place bets against people they know. In addition to announcing the partnership with Nashville SC, the company is also opening activation tents at GEODIS Park, the team’s new stadium. In addition to these two official betting partners, the team plans to launch its own official betting solution for fans across regulated states.
As part of the partnership, betPARX plans to create branded fan experiences during the Memorial Tournament, aiming to elevate the golf experience for fans. Through the Memorial Tournament, betPARX has gained influence in the golf industry, and through its partnership with PGA Tour, it plans to become the official betting partner of the entire tour. This means that the company will have access to the PGA Tour’s intellectual property and marks, as well as video highlights.