The NFL is the latest American sports league to enter into official betting agreements. It has announced three sportsbooks as its official betting partners. The NFL gets official data for all NFL games, and the betting partners can tie their brands to these statistics and promote their relationship with the league. If the five-year deal goes as planned, the NFL will receive nearly $1 billion in revenue from its new partners. If the league is not satisfied with the relationship, it can opt out of the partnership after three years.

In addition to its partnership with the PGA Tour, betPARX is launching branded fan experiences during the Memorial Tournament. This will elevate the fan experience for golf fans. The company’s entry into the golf market started with the Memorial Tournament, but it has since expanded into the full PGA Tour as an official betting partner. The partnership will give betPARX access to PGA Tour intellectual property, video highlights, and other content.

BetCity is a Dutch sports betting company. It has expanded its presence in the world of sports by signing a partnership deal with the International Hockey Federation. BetCity will be the official betting partner of the FIH for the next three years. The company will sponsor some of the largest professional hockey events, including the FIH Hockey Pro League in the Netherlands and the FIH Women’s World Cup. In addition, it has rebranded its famous Chairman’s Lounge as BetRivers.