The NFL is one of the last American sports leagues to sign official betting deals with sportsbooks. The league announced that three betting partners will be provided with official league data in return for promoting their relationship with the league. This partnership will allow NFL marketing to tie sportsbook brands to on-air and online statistics. The NFL is allowed to opt out of this partnership after three or four years.
While NFL licensed sportsbooks are not allowed to operate in stadiums, they are permitted to be team sponsors in states where gambling is legal. Sportsbook-sponsored betting lounges are also permitted. In addition, licensed gambling sites offer resources for problem gamblers, such as self-exclusion tools. They also offer support services from organizations like the National Council on Problem Gaming and the American Addiction Centers. Finally, licensed sportsbooks offer legal protections and a fair playing environment.
In addition to the marketing deal, the two organizations are also collaborating to provide fans with odds-based content. As the first Official Betting Operator outside North America, bet365 will be the exclusive source of odds on leaderboards, player pages, and on the TOURCast, which features 3d renderings of each shot. The two companies plan to launch the partnership by the end of 2020.
It is important for these partners to find common ground when it comes to sports betting. While announcements often focus on the basic details of a partnership, there are many hidden details that go beyond just the numbers. As Scott Warfield, vice president of gaming at the PGA Tour, puts it, “The PGA Tour is a small percentage of the betting handle in the United States, but our expectations for the next five or 10 years are enormous.” That’s why it is vital for the PGA Tour to be proactive in its approach to sports betting content.