Official betting is a form of gambling where a player makes a bet on a game or event. Unlike sportsbook wagering, in-play betting is not based on a player’s performance, but rather on the event in question. In-play wagers are often made during a live game or sporting event.

The NFL has become aware of the importance of legalized sports betting and has taken the necessary steps to make it more accessible. As part of their research, the NFL contacted several governing bodies and gaming operators.

Currently, the NFL is working with a number of official betting partners. This year, fans will see the league’s first official betting content in the broadcasts. It is expected to generate about $270 million in revenue.

Until recently, gambling companies were prohibited from sponsoring NBA jerseys. This changed last season. Nine of the 20 teams in the English Premier League had deals with gaming entities.

Last year, ESPN offered a gambling theme on a simulcast. A similar contest was launched by Fox. The studio analyst, Terry Bradshaw, was able to give fans a chance to win cash. These types of alternative broadcasts may not affect the main telecasts, but they will be important in the future.

The NFL has also forged partnerships with sportsbook operators. DraftKings, FanDuel and Caesars Sportsbook will be among the first official betting partners. They will be able to sell six sportsbook commercials to the league each game.

Another key partnership is with the PGA TOUR. In July, DraftKings was designated as the PGA TOUR’s first “Official Daily Fantasy Game.” Meanwhile, MGM has become the NBA’s exclusive gaming partner.